Domain Names

A domain name is a unique name that identifies an internet resource such as a website. It is an identification string that defines a realm of administrative autonomy, authority or control on the Internet. Domain names are formed by the rules of the Domain Name System (DNS). Any name registered in the DNS is a domain name. The functional description of domain names is presented in the Domain Name System article. Read more here!

Domain name, the key to success in business. The domain name is the address on the web for you business. Hence, it matters.

The easy to remember, generic dictionary word(s), product or service oriented, brand able names are premium Domain names. Also any combinations of letters, up to 4 are considered premium names. The premium name gives a business the necessary recognition instantly. The folks trust generic names immediately.

Premium Domain names are often seen in analogy to real estate in that

  1. domain names are foundations on which a website (like a house or commercial building) can be built.
  2. The highest "quality" domain names, like sought-after real estates, tend to carry significant value, usually due to their online brand-building potential, use in advertising, search engine optimization, and many other criteria.

"A premium domain allows you to get traffic quicker, and has inherent credibility with consumers."

Registering a domain name is not a rocket since. But you need to do some research on the name you plan to register!
This is a bit tricky. Many fail here due to considering their personal likes before the Domain Name's facts.

Don’t register domain names like peter's pet shop or Anna's pet shop, try pet shop. The personalization, in this case "Peter" or "Anna" should be out of equation. You will be happy to find or is available (at the time of this writing), they are not going to get you far.

if you need further assistance for selecting a domain name, contact us.

A quick note to Domain name numbers or any other major extension such as org, net, us etc are already registered by someone. A quick search for a generic dictionary words will reveal that they are all already taken by some one. Reason is in the numbers.

Use Google keyword tools to check the current numbers.

  • Pet shop 22000+
  • Pets shop 400+
  • Peter’s pet shop 0
  • Anna’s pet shop 10

That’s the searches done in Google within US. It means if you rank with your site, regardless of the site name or domain name, within the first 5 on the Google search result page (SERP) for the keyword “Pet Shop”, you will get approximately 500 visitors a month at the minimum. Such traffic is called organic traffic. Organic traffics are associated with premium domain names. Remember these visitors were searching “pet shop” which is the nature of the business under That’s 16+ customers a day.

How to get to top of SERP?

There are many things involved in ranking a site or page. Premium Domain Name will definitely set your standard high. Other factors of good page rannking, such as SEO, SEM, content etc are out of scope to this topic.